How Does Cuts Plan To Expand?
Cuts Fitness For Men's strategy for aggressive expansion is through the sale and award of master licenses. A master license gives the owner of the license the exclusive right to develop and sublicense Cuts Fitness For Men gym franchise in a specific territory or country, typically for 10-15 years. Cuts views the relationship as a long-term alliance and is committed to the success of each master licensee.
What is Cuts Fitness For Men looking for in a Master Licensee?
Cuts is looking for master licensees who are financially sound, business savvy, understand franchising/licensing and can execute an aggressive development plan.
What does Cuts provide to the Master Licensee? Each master licensee acquires the right to develop and sublicense in its territory, the Cuts Fitness For Men brand. Cuts conducts training classes for the master licensee and key employees.